Friday, 2 December 2011
Some Thoughts on Personalization - Google Inside Search
Posted on 12:05 by Unknown
We’ve written before about personalization in search, but I wanted to take the time to lay out our broader philosophy. First, it’s important to understand what personalization is, and what it isn’t. It isn’t, for example, the entire context of the search: the way pages link to one another, the words on documents on the web, the language of the query, etc. Context is so foundational in
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